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In this edition, you’ll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace. “Using Social Media and Marketing for Dummies” explores the fundamental strategies and answers the biggest questions every beginner needs to answer before diving into a social media initiative! The is the must-have guide for understanding the sociological and psychological drivers that make social media marketing work. Let this book help you get the most from every minute and dollar you spend on marketing.